<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>A memoir documenting my career in the world of television advertising production (aka commercials)</description><title>Life in Thirty Seconds</title><generator>Tumblr (3.0; @lifeinthirtyseconds)</generator><link>http://lifeinthirtyseconds.tumblr.com/</link><item><title>When They Say White, They Mean White</title><description>August, 1991 - It was a commercial for Pontiac and we had flown into El Paso, TX before being...</description><link>http://lifeinthirtyseconds.tumblr.com/post/48760606047</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48760606047</guid><pubDate>Wed, 24 Apr 2013 00:01:02 -0700</pubDate><category>commercial</category><category>Pontiac</category><category>UFO</category><category>Roswell</category><category>White Sands</category><category>Alamagordo</category><category>Trinity Site</category><category>ground zero</category><category>tv</category><category>advertising</category><category>stealth bomber</category><category>B-2</category></item><item><title>1991 - Oil of Olay “Promises”
Directed by Gerard...</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/RLaeEu1wYsE?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;1991 - Oil of Olay “Promises”&lt;/p&gt;
&lt;p&gt;Directed by Gerard Hameline&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/48679906427</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48679906427</guid><pubDate>Tue, 23 Apr 2013 00:00:38 -0700</pubDate><category>Oil of Olay</category><category>1991</category><category>commercial</category><category>tv</category><category>advertising</category></item><item><title>Losing the Battle, But Not the War</title><description>1992 - After severe backlash from the die-hard fans of Coca-Cola, the soft drink pioneer decided to...</description><link>http://lifeinthirtyseconds.tumblr.com/post/48623959740</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48623959740</guid><pubDate>Mon, 22 Apr 2013 10:57:00 -0700</pubDate><category>Coke II</category><category>Coca-Cola</category><category>Cola wars</category><category>Pepsi</category><category>new coke</category><category>classic coke</category><category>1992</category><category>Michael J. Fox</category><category>Michael Jackson</category><category>Madonna</category></item><item><title>Miller Genuine Draft “Alligator”</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/pGj8E6m8jrA?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Miller Genuine Draft “Alligator”&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/48621896759</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48621896759</guid><pubDate>Mon, 22 Apr 2013 10:20:57 -0700</pubDate><category>work</category><category>MGD</category><category>sfx</category><category>Miller Genuine Draft</category></item><item><title>Where oh Where has my Alligator Gone?</title><description>Mar. 1992 -  Miller Genuine Draft was in its hey day of advertising.  They had been pushing a big...</description><link>http://lifeinthirtyseconds.tumblr.com/post/48598673021</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48598673021</guid><pubDate>Mon, 22 Apr 2013 00:01:00 -0700</pubDate><category>alligator</category><category>MGD</category><category>special effects</category><category>beer</category><category>tv</category><category>advertising</category><category>commercial</category><category>warner brothers studio</category><category>backlot</category><category>sfx</category><category>Miller Genuine Draft</category></item><item><title>Thanks to these misunderstood, oversized, unfertilized gems, I...</title><description>&lt;img src="http://25.media.tumblr.com/e8847f6f8eb1ea5b5f185c7425808383/tumblr_mlh7kovUDz1r7lic7o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Thanks to these misunderstood, oversized, unfertilized gems, I met my future wife when all the stars aligned and we both shared the same single day on set with 25 rambunctious little people.  Thank you California eggs!&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/48316792463</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48316792463</guid><pubDate>Thu, 18 Apr 2013 17:19:36 -0700</pubDate><category>eggs</category><category>california fresh eggs</category><category>give eggs a break</category><category>commercial</category><category>advertising</category><category>tv</category></item><item><title>How I Met My Wife</title><description>Nov. 1990 - I was only called in for one day of a four day shoot.  It was for the California Egg...</description><link>http://lifeinthirtyseconds.tumblr.com/post/48316644395</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48316644395</guid><pubDate>Thu, 18 Apr 2013 17:17:46 -0700</pubDate><category>California Egg Commission</category><category>commercials</category><category>TV</category><category>advertising</category><category>eggs</category><category>give eggs a break</category><category>Fred Peterman</category><category>Under the Rainbow</category><category>little people</category></item><item><title>Running of the Squirrels</title><description>Feb, 2000 - It was the end of the dot com bubble.  The last Superbowl to really feature the...</description><link>http://lifeinthirtyseconds.tumblr.com/post/48314157577</link><guid>http://lifeinthirtyseconds.tumblr.com/post/48314157577</guid><pubDate>Thu, 18 Apr 2013 16:45:53 -0700</pubDate><category>Bill Pope</category><category>The Matrix</category><category>Keanu Reeves</category><category>EDS</category><category>dot com</category><category>Superbowl ad</category><category>2000</category><category>Ross Perot</category></item><item><title>Eyes on the Prize</title><description>August 1990 -
I was the 2nd Assistant Director on a car commercial for Chrysler&amp;#8217;s brand Eagle,...</description><link>http://lifeinthirtyseconds.tumblr.com/post/36096365538</link><guid>http://lifeinthirtyseconds.tumblr.com/post/36096365538</guid><pubDate>Tue, 16 Oct 2012 00:00:00 -0700</pubDate><category>Reservoir Dogs</category><category>Lawrence Bender</category><category>tv</category><category>advertising</category><category>commercial</category><category>2nd AD</category><category>production assistant</category><category>PA</category><category>Chrysler</category><category>Eagle</category><category>Chrysler Eagle</category><category>Norman Seeff</category><category>Marlis/Seeff</category><category>1990</category><category>Quentin Tarantino</category></item><item><title>The Callsheet</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mdrdiuKS2K1r7lic7o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;The Callsheet&lt;/em&gt;&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/36097333877</link><guid>http://lifeinthirtyseconds.tumblr.com/post/36097333877</guid><pubDate>Tue, 16 Oct 2012 00:00:00 -0700</pubDate><category>advertising</category><category>callsheet</category><category>chrysler eagle</category><category>commercial</category><category>eagle</category><category>lawrence bender</category><category>norman seeff</category><category>pa</category><category>tv</category><category>1990</category></item><item><title>July 1990 - Worked with legendary football coach and more...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/gsZSlBwKLRo?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;July 1990 - Worked with legendary football coach and more legendary announcer John Madden.  Very nice guy.  Hated when I called him “sir.”  Got to see his Super Bowl ring.  The thing was bigger than my car!  Directed by Jim Johnston at Johnston Films.&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/36092553947</link><guid>http://lifeinthirtyseconds.tumblr.com/post/36092553947</guid><pubDate>Mon, 15 Oct 2012 00:00:00 -0700</pubDate><category>John Madden</category><category>Ace Hardware</category><category>Jim Johnston</category><category>Johnston Films</category><category>1990</category><category>commercial</category><category>tv</category><category>advertising</category></item><item><title>March 1990 - Coors “Tour de Lite” campaign with...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/2Sqt65agGNc?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;March 1990 - Coors “Tour de Lite” campaign with Woody Harrelson, Run DMC, Randy White, Freddy Powell and Joe Klecko.  Bob Giraldi directed this campaign.&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/35877019897</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35877019897</guid><pubDate>Sun, 14 Oct 2012 00:00:00 -0700</pubDate><category>Coors light</category><category>Bob Giraldi</category><category>Woody Harrelson</category><category>Run DMC</category><category>Joe Klecko</category><category>Freddy Powell</category><category>Randy White</category><category>1990</category><category>tv</category><category>commercial</category><category>advertising</category></item><item><title>On Your Mark.  Get Set.  Go!</title><description>March 1990 - 
I was working as a Prop Assistant on a beer commercial for Coors Light.  The agency...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35878583278</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35878583278</guid><pubDate>Sat, 13 Oct 2012 00:00:00 -0700</pubDate><category>bob giraldi</category><category>run dmc</category><category>woody harrelson</category><category>coors light</category><category>tour de light</category><category>joe klecko</category><category>freddy powell</category><category>randy white</category><category>tv</category><category>commercial</category><category>raleigh bicycles</category><category>prop master</category><category>Venice beach</category><category>condor</category><category>articulating arm</category></item><item><title>February 1990 -  Worked with Tony Urbano, creator, puppeteer and...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mdlxqaMLpl1r7lic7o1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;February 1990 -  Worked with Tony Urbano, creator, puppeteer and voice of the talking Parkay margarine tub.  The schtick was the actor would take a bite of something with the spread on it and express his/her delight in the creamy butter taste to which the tub would chime in “Parkay.”  Made Tony a lot of money saying that.&lt;/p&gt;</description><link>http://lifeinthirtyseconds.tumblr.com/post/35876281469</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35876281469</guid><pubDate>Fri, 12 Oct 2012 00:00:00 -0700</pubDate><category>Parkay</category><category>Tony Urbano</category><category>puppeteer</category><category>commercial</category><category>tv</category><category>advertising</category></item><item><title>And You Thought Buying Them at the Market Was Difficult</title><description>January, 1990 -
My first, and only, tampon commercial I worked was in the beginning of 1990.  As...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35875195255</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35875195255</guid><pubDate>Fri, 12 Oct 2012 00:00:00 -0700</pubDate><category>Tampax</category><category>commercial</category><category>tv</category><category>advertising</category><category>production assistant</category><category>PA</category><category>Avon</category></item><item><title>Reblogged from lindsredding.com</title><description>A Short Lesson in Perspective

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LINDSREDDING.COM Journal

Introduction
About this blog
Cancer...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35589100851</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35589100851</guid><pubDate>Thu, 11 Oct 2012 00:00:00 -0700</pubDate><category>tv</category><category>advertising</category><category>commercials</category><category>linds redding</category><category>blog</category><category>cancer</category></item><item><title>Who is Dan Allingham?</title><description>January, 1990 -
Right out of the gates in 1990 I was booked for a job for Walt Disney Pictures....</description><link>http://lifeinthirtyseconds.tumblr.com/post/35281701572</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35281701572</guid><pubDate>Fri, 05 Oct 2012 00:00:00 -0700</pubDate><category>crime library</category><category>trutv.com</category><category>John Landis</category><category>Frank Marshall</category><category>The Twilight Zone</category><category>Vic Morrow</category><category>Dan Allingham</category><category>Outrageous Conduct</category><category>Tony Danza</category><category>Michael Eisner</category><category>tv</category><category>Walt Disney</category><category>Disneyland</category><category>Blues Brothers</category><category>Animal House</category><category>An American Werewolf in London</category><category>Stephen Farber</category><category>Marc Green</category></item><item><title>*** A Side Note ***</title><description>October, 2012 -
It has come to my attention that the reader might interpret the tone of some of my...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35278295761</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35278295761</guid><pubDate>Thu, 04 Oct 2012 20:00:00 -0700</pubDate><category>gunslinger</category><category>western</category><category>shoot out</category><category>director</category><category>tv</category><category>advertising</category><category>commercial</category><category>2012</category><category>Unforgiven</category><category>Clint Eastwood</category><category>Roger Ebert</category></item><item><title>Let it Roll Baby, Roll</title><description>December, 1989 -
We set up in a gymnasium, the scene was a gentleman was returning to his bleacher...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35277134294</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35277134294</guid><pubDate>Thu, 04 Oct 2012 00:00:00 -0700</pubDate><category>Norman Seeff</category><category>Rolling Stone magazine</category><category>Marlis-Seeff</category><category>tv</category><category>advertising</category><category>commercial</category><category>Dial soap</category><category>1989</category><category>2nd AD</category><category>Arri III</category><category>infinite monkey theorem</category></item><item><title>Protecting the Picture</title><description>July, 1989 -

I was working with a company called Riverrun, based out of the Raleigh Studios in...</description><link>http://lifeinthirtyseconds.tumblr.com/post/35254152067</link><guid>http://lifeinthirtyseconds.tumblr.com/post/35254152067</guid><pubDate>Wed, 03 Oct 2012 00:00:00 -0700</pubDate><category>Geo</category><category>Chevy</category><category>GM</category><category>Blade Runner</category><category>bladerunner</category><category>Jordan Cronenweth</category><category>John Toll</category><category>tv commercial</category><category>advertising</category><category>1989</category><category>Joe Tomczak</category><category>Marc Raia</category></item></channel></rss>
